Is GOREWEAR Going Out of Business? What You Need to Know
If you’ve recently searched for “what happened to Gorewear,” you’ve likely seen the rumors: one of the most iconic names in cycling and running apparel is closing its doors.
We can confirm that GOREWEAR will officially shut down operations at the end of March 2026.
While the news marks the end of a 40-year era for the brand’s own apparel line, there is a lot of nuance to what this means for your favorite gear, your existing warranties, and the future of GORE-TEX technology.
Why is GOREWEAR Closing?
The decision to shut down GOREWEAR was not made lightly. In a letter sent to retailers by parent company W.L. Gore & Associates, the brand cited “economic reasons” and a “highly competitive environment” as the primary drivers.
After an in-depth analysis of long-term prospects, the managing directors concluded that there was no realistic path to sustainably achieving their business and financial goals. Despite being a pioneer—launching the first GORE-TEX cycling jacket, the “Giro,” in 1985—the brand has faced increasing pressure in a crowded premium market alongside rising production costs.
Key Dates and Details
- Final Day of Operations: GOREWEAR will accept and fulfill orders through March 31, 2026.
- Website Availability: The official website will remain online until the end of March to sell off remaining inventory.
- Warranties: Important for long-time fans—GOREWEAR has stated they will still honor warranties after the March 31 closure. Customers should reach out to their customer service team for any future requests.
- GORE-TEX Is Not Going Away: It is important to distinguish between the GOREWEAR apparel brand and GORE-TEX fabric technology. While the clothing line is ending, W.L. Gore & Associates will continue to produce and license GORE-TEX materials to other top-tier brands like Castelli, Rapha, and Arc’teryx.
The “Final Mile” Sale: Up to 60% Off
To celebrate four decades of innovation, GOREWEAR is entering its “Final Mile” with a massive sitewide clearance. For shoppers, this is a rare chance to grab professional-grade technical gear at a fraction of the cost.
Current Deals to Look For:
- Sitewide Discounts: Many items are currently up to 60% OFF.
- Spring 2026 Arrivals: Even the newest arrivals are landing with immediate discounts (typically starting at 25% OFF).
- Favorites: * CONCURVE Jackets: Currently 30% OFF.
- LUPRA Jackets: Currently 30% OFF.
- Everyday Long Sleeve Shirts (Women’s): 60% OFF.
- CONCURVE Windbreaker Anorak: This new 2025 silhouette, featuring 3D fabric structure to prevent “wet-cling,” is currently on sale for $72 (originally $120).
Pro Tip: Because the brand is winding down, they are not restocking. Once a size or color is gone, it’s gone for good.
A Legacy of Performance
Founded in 1985 as Gore Bike Wear, the brand revolutionized endurance sports by bringing waterproof, breathable technology to the masses. In 2018, the cycling and running divisions merged to create the modern GOREWEAR identity.
For those of us who have logged miles in torrential rain or freezing winds, GOREWEAR was often the difference between a successful training session and a miserable one. While it’s sad to see the brand reach its “last lap,” its influence on the industry—and the GORE-TEX technology it championed—will continue to be seen on the backs of athletes for years to come.
